Consumer onboarding is one of the, if not the most, important functions of a customer identity and access management (CIAM) solution. An overly complicated onboarding workflow significantly detracts from the consumer experience. Providing an effective, engaging and efficient onboarding workflow without compromising security has always been a challenge among security and risk professionals.
The inspiration for this two-part article series comes from many customer implementations carried out by WSO2 over the past 15 years on consumer onboarding and log-in journeys in CIAM. In this article, we will discuss the most common types and flavors of consumer onboarding workflows we see in practice.
